Fly mobiles is the endeavour of the Meridian Group that has pioneered the FMCG products in many parts of Europe. Fly has now launched GSM mobiles in India. Fly mobiles has emerged as a strong player in the markets since its launch in the East and Central Europe. At the same time, it has carved a niche for itself in various other countries like Britain, Spain, Germany and other South Asian countries.
The group has launched a set of select models in India that have cutting edge features, designs and include the best of international level options. The Fly Mobile models have been selected after rigorous testing and customization for the Indian market. Meridian believes in providing smart choices to critical buyers in the Indian market. Their focus is on building relationships with retailers all over the country, and target over 5000 counters, which will account for around 70 percent of retail sales in the country.
Meridian has hired the services of Ms. Malaika Arora as brand ambassador of the company. She will aptly play her role as brand ambassador to portray the trend and style Fly mobiles for the retail Indian mobile market.
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